What's Content Marketing and Why Do You Need It?
“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’”
~ Jamie Turner, Marketing Expert
Here's where you are: you have a good product, you have a reputable business, you have countless satisfied customers, and you have a simple website that makes ordering easy. But despite all this, your company isn't growing as fast as you think it should, while your competitors are expanding.
If you want to generate more leads, bring in new customers, better retain existing clients, build brand awareness, increase sales, and help your company reach the next level, one of the most effective -- yet often underused -- strategies you can employ is a content marketing campaign.
If you don't know what content marketing is or how it can be used to promote your business, here is an in-depth look at the tool you need to help your business continue to succeed.
First Things First – What Is Content Marketing?
“Content marketing is a way for a business owner to educate your customers and potential customers about your products and services. The goal is to offer tips, help, and education about anything that can be helpful to a customer.”
~ Neil Patel, Co-founder of Crazy Egg and KISSmetrics
In simplest terms, content marketing is the creation and distribution of information online to stimulate interest in your company's services and products. Online content marketing can and should be presented in a myriad of ways -- blog posts, educational articles, social media posts, news releases, e-books, newsletters, etc.
It is a marketing strategy employed to attract the interest of new potential customers, regain the attention of existing customers, engage that interest and attention, convert it to action, and retain it for future business. A successful content marketing program will be targeted toward a clearly defined audience and result in profitable customer action.
The desired call-to-action might take many forms:
Clicking on a link to receive more information
Donating to a charitable cause
Scheduling an appointment to speak or meet with a representative
Making a purchase
Subscribing to a service
Renewing a plan
At the end of the day, the goal of content marketing is to help turn a prospect into a client.
If that sounds like a lot, that’s because it is.
That is exactly why good content matters. When your online content is written with the customer in mind -- answering their questions, addressing their concerns, keeping them informed, educating them, etc. -- you make a connection stronger than any traditional ad can produce.
Why Do You Need Content Marketing?
“They say great salespeople don't sell. Great salespeople simply provide useful information, value, and likable experiences, making a decision an easy and obvious choice to say yes or no. A good salesperson wants you happy, knowing that even if they don't win a transaction, you'll remember the overall experience as a positive one, and be more inclined to work with said salesperson or company later in time…Similarly, great content informs and/or entertains on a subject.”
~ Geoff Livingston, Marketing Expert
Right now, consumers have more choices than ever before. No matter what business category you are in or what niche interest you satisfy, there are bound to be hundreds, if not thousands of competitors just a click away.
That creates several potential problems for your business.
First, it is harder than ever for customers to find you. When you do an online search for your type of business, where do you rank? Are you one of the top results? Are you even on the first page?
This is especially true if you have a small business looking to reach the next level. Michael Brenner, one of the top social media marketers in America, says, “Small businesses should be even more focused on content marketing than larger brands. Small businesses don't have the luxury of massive budgets that are over-weighted in ineffective advertising.”
“But they also need to drive brand awareness and leads with limited resources. Content marketing is a great way for small businesses to do both,” says Brenner.
Distributing valuable content and creating a content strategy is a key step in the battle of standing out amongst your competitors.
Is Content Marketing Effective?
“People (and search engines) reward those brands that deliver value in multiple ways... all the different things we consume across the digital, social, and mobile web.”
~ Michael Brenner
Research indicates that advertising is the single largest factor behind buying decisions. For example, one recent study found that roughly 1 in 3 customers report that advertisements are the biggest reason they try a new service or product.
Surprisingly, advertising is more influential than recommendations from friends and family members (18%), expert advice (18%), or even their own experience (20%).
Yes, content marketing IS advertising, but not in the way you might think.
Whereas most advertising touts the features and benefits of a specific product, content marketing goes beyond that. The right content tells a story that is relevant to your target audience and that establishes your company as an authority. And because you are an authority, prospective customers will refer to your content during their buying process.
In other words, when your content informs and engages the reader, you help shape their eventual buying decision.
Content Marketing by the Numbers
“Behind every great piece of content is a marketer, publisher, author who passionately sought to help his or her audience.”
~Michael Brenner
According to the Content Marketing Institute, content marketing generates three times as many leads as traditional ads. Other relevant statistics include:
Content marketing is used by 86% of business-to-customer marketers.
It is also used by 91% of business-to-business marketers.
Over 75% of consumers prefer learning about a company through content over Internet ads.
70% also believe that companies with high-quality, useful content are more interested in building good relationships.
Consider the impact of that statement for a moment. Simply by publishing articles and blogs, you can drastically change customers’ perceptions and expectations. An impersonal sale happens once, but a relationship can mean a lifetime of sales, referrals, and positive word-of-mouth.
The Advantage of Content Marketing Over Paid Advertising
“Real content marketing isn’t repurposed advertising, it is making something worth talking about.”
~ Jay Baer, Marketing Expert
If your business relies on traditional ads to drive traffic to your websites or increase sales, you may be fighting an uphill battle. Statistics show that Internet ads are not as effective as you might think, primarily because they just are not being seen, especially by the most-coveted demographic groups.
Among Internet users between the ages of 16 and 64, almost 45% report using ad-blocking tools at least monthly.
That is especially true among younger Internet users aged 16- 24 – over 46% use blockers.
49% of American men use ad blockers, compared to 33% of women.
AdBlock, one of the most popular extensions, has more than 65 million users.
Worldwide, over half of all analyzed countries have an adblocker penetration of greater than 40%.
Among countries studied, only 3 have an ad blocker penetration below 25%.
Particularly revealing are the reasons that people around the world give for using ad blockers:
Over 22% complain about the excessive number of ads.
Another 22% say that the ad messages are irrelevant to what they are looking for.
22% find online ads intrusive.
In English-speaking countries, the responses are even more telling. For example, in the United States and the United Kingdom, roughly half of respondents say they use ad-blocking software because they want to “avoid offensive or irrelevant images/messages.”
In terms of overall customer experience, a whopping 71% of Americans who use ad blockers say, “Websites are more manageable without banners.”
Of special concern to any business relying on Internet ads such as banners and popups, the market share of US Internet users blocking ads has skyrocketed by 72% since 2014. And it's not just that more people are using ad blockers, they are also using them more frequently. Currently, nearly 1 in 5 browsing sessions triggers the use of blockers.
SERP Rankings Matter
“People don’t find content by mistake, or by accident.”
~ Matthew Gratt, Marketing Expert
When anyone performs an online query for information about a topic, huge search engines like Yahoo!, Bing, Google, and others respond with what they determine are the most pertinent answers. These are ranked in order of relevance on the search engine results page, or SERP.
Business web pages at or near the top of the SERP have an enormous strategical advantage over lower-ranking competitor sites.
For example:
30% of all people who perform Google searches on their desktop computer and 27% of those who search on a phone or mobile device click on the search result in the first position.
Over 91% of all click-throughs happen on websites ranking on Google's first page.
Websites on Google’s second page receive far fewer clicks – less than 5%.
By the 4th page, that click-through rate drops to an anemic .4%, less than half a percent.
NOTE: If you are wondering why we focus on Google pages, it is because it accounts for over 92% of all the organic search traffic conducted worldwide. All other search engines combined make up the remaining less than 8%. This gives Google a huge advantage and indicates where you should focus your attention.
This means that the farther your company's website is from the top of the first-page rankings, the fewer people there are finding your website.
Translation? Fewer leads from both potential and current clients.
But the Internet can be thought of as the largest library in the world. For every subject, there are thousands or even millions of “relevant” web pages out there. As an example, try Googling the most narrow-interest subject you can think of.
Even something as seemingly unique and specific as “best fly-fishing lures in Delaware” returns over 2.3 million results in less than a second.
With so much information available in an instant, how can anyone find precisely what they are searching for, even customers needing your specialized products and services? You could have the best product in the world, one that solves all your customers’ problems and satisfies all their needs. But if you are lost in the SERPs, both you and the customer miss out.
What Is SEO?
“If you want to boost your SEO, you must develop optimized content. The more information you have on your web page, the more pages the search engine can scan and display to users to their search rankings.”
~ Kristina Yoder, Founder, and CEO, Smart VAs
Search engines use sophisticated and complex algorithms to best decide what you're seeking. For example, the world's largest and most popular search engine -- Google, of course -- weighs 200 different factors to return results that match the intent of your search with the most useful and relevant content possible.
The first way that good content marketing helps attract the attention of customers is by earning high SERP rankings. Experienced writers produce content with best practices utmost in mind. They know exactly how the top search engines rank results, and they write to be noticed.
The use of these best practice techniques is called “search engine optimization” – writing and formatting content to rank higher in the search results.
One such best practice is the use of “keywords” -- the most popular terms used by anyone searching for more information on their chosen topic. The writer includes these common terms in the blog or article, thereby making it more visible to search engines and anyone using them.
Truly expert copywriters also know that those algorithms likewise search for any terms that are similar or related to the original keyword or query.
For example, someone who is searching for “bankruptcy lawyers” in the search box will not only receive results for those exact words, but also for synonymous terms -- “bankruptcy attorneys”, “bankruptcy legal services”, and “lawyers who handle bankruptcies”, etc. These related terms are known as “secondary keywords”.
The best SEO writers get their content and your company's website noticed faster, by strategically yet naturally including as many of these terms as possible.
NOTE: Always avoid “keyword stuffing”, which uses keywords within your content in a manner that seems excessive or unnatural. Focus on writing about what matters to your prospective and actual customers.
More About Keywords
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
~ Andrew Davis, World-renowned Marketing Expert
Keywords are one of the cornerstones of your SEO efforts. These all-important phrases and words are the same terms a prospective customer types into their search engine when they are looking for a product, service, or company.
When the right keywords are included in your content, you will naturally attract more traffic. The most effective keywords:
Use plain language: You want to use the same language your target audience uses to describe their needs.
Are relevant: Your keywords should match the customers’ real and anticipated needs with the products, services, and expertise that you provide
Specific: The keywords you strategically employ should narrowly focus on customers’ questions and needs and your answers and solutions.
Writing for the Reader
“The best marketing doesn’t feel like marketing.”
~ Tom Fishburne, Marketing Expert
But as important as it is to use keywords to increase visibility, the best content marketing happens when you are creating content with real value to the reader. Prospects want up-to-date, accurate information about the services and products they are considering. Your content needs to be meticulously researched to provide readers with the answers to their questions -- even the ones they haven't asked yet.
As an example, someone might be looking for more information about “credit repair services”. They will be able to find basic information about credit repair services on almost any search result -- what it is, how it can help, etc. Most of that can be found on any credit repair service's landing page.
But if your website also has a catalog of informative articles with real value that can educate the reader and help them solve their problems – “Credit Repair Laws in Your State”, “The First Thing You MUST Do When Repairing Your Credit”, and so on, a few positive things happen.
First, your company website will rank higher with search engines because they include content that is relevant to readers’ questions, concerns, needs, and interests. Because your content does a better job of addressing these, it is more important to the search engines.
Second, you will build a relationship with your readers. Wherever they are in their decision-making process, you will become a trusted authority to them. When they have questions or need more information, they will be more likely to refer to your website. You become a resource.
Third, conducting content marketing with the reader in mind also provides additional value that can positively influence their decision to buy from you or use your services.
When properly done, content marketing turns a prospect into a customer and a one-time buyer into a repeat customer.
Making It Easy for the Client to Decide
“You must not only create content and build an audience but also employ strategies to overcome user passivity and systematically find individuals predisposed to love and share the content you're creating. This is perhaps the most- overlooked imperative in digital marketing today.”
Mark Schaeffer, Marketing Expert
The typical prospect initiates a web search simply to get more information or just to see what's out there. This early in the decision-making process, they probably aren't anywhere close to a buying decision.
This is where good content marketing comes in.
Because you have content that specifically answers their questions, educates them, and anticipates their future questions, you become both a trusted expert and an invaluable resource. Every question you answer, every need that you address, and every problem you solve makes that prospect more comfortable with your organization.
When they are satisfied that your products, services, and expertise can satisfy their needs and fix their problems, they are more likely to trust you enough to choose you.
Relevance: Matching the User’s Intent
“These days, people want to learn before they buy, be educated instead of pitched.”
~ Brian Clark, Marketing Expert
We've used the word “relevant” several times, but in terms of content marketing and the articles and blogs you use to promote your company, what does that mean, exactly?
The best content-based marketing is targeted and makes the individual reader feel as if it was written just for them, to solve THEIR specific problems.
How can you best accomplish this?
First, you must personalize your content by making it of special importance to your desired audience. You do this by producing highly targeted articles, blogs, newsletters, posts, and landing pages.
But to make this technique work, you first must have a good understanding of your target audience’s “persona” – the common characteristics of their specific demographic. In other words, what motivates people within that demographic, and what influences their buying decisions?
The most effective content marketing highlights how your company cares about its customers’ needs. This makes your brand more relatable, trustworthy, and customer-focused.
Secondly, pay attention to what works and what doesn't work for your competitors. This allows you to tailor your content to the precise needs of your customers. Your content can better educate, over-deliver, and otherwise outperform your rivals by building on their successes and stepping in where they are falling short.
Identifying the needs of a specific target demographic and how you can meet those needs better than your industry rivals requires a great deal of research.
Third, you can reach more people if you pay particular attention to your headlines. Unfortunately, no matter how wonderful and brilliant your content is, you still need to pique your audience’s interest if you want anyone to read it.
Once again, identifying your specific target market is the key to creating an amazing headline that grabs their attention.
Some tips for creating a great headline include:
Keep it simple
Answer your audience’s questions
Use positive action words
Clearly define the message you wish to convey
Quality Matters More Than Ever
“A lot of marketers are under the assumption that simply creating more content than the competition will get them the results they want. I beg to differ. If Google algorithm updates like Panda and Penguin have shown us anything, it's that quality trumps everything else.”
~ Neil Patel
“Quality” is another one of those vague terms that get tossed around a lot. But quality is what drives the content marketing that promotes your business.
Even if you aren't sure what quality content is, you already know what it is not.
Right now, if you were to perform a web search on almost any topic, the sad fact is you would be overwhelmed by the sheer amount of outdated, inaccurate, irrelevant, repetitive, or just plain poorly written information.
Your mission is to do better than that.
When you write for your readers, you have taken a huge first step in creating high-quality content. You will notice that too much of the content on the Internet is not written with customers’ needs in mind. For example, some sites are so fixated on making a sale that they never address any issues or answer any questions.
Another example of content marketing gone wrong is when the article or blog is overly technical, using language that is over the head of most readers. While of course, the content needs to showcase your expertise, this doesn't mean you should abandon easy or pleasant reading.
If you want to ensure that your audience reads your entire page or post, keep your content easy to read. Think about the words you use and the structure of the text. Unnecessary big words, overly long sentences, and huge paragraphs without a break can cause your audience to lose interest.
This is why formatting is so important -- fonts, title, headings and subheadings, alignment, spacing, section length, etc.
Finally, and most importantly, the information you share must be 100% accurate and up to date. These mistakes, which are completely avoidable with proper research, can disrupt the trust and confidence you are trying to build.
User Experience: Keeping Your Readers Engaged
“Nobody cares about your products, except you. Create interesting content!”
~ David Meerman Scott, Marketing Expert
One of the biggest challenges in content marketing is how to keep your readers’ attention once you have captured it. When a prospect is serious about moving forward in the decision-making process, they will conduct a great deal of research. After a while, burnout and fatigue tend to set in.
Here are some tips on how to write content that will engage your readers and hold their interest.
Ask questions: While statements inform your readers, questions force them to think about what they need and what they are looking for. The more your readers think about your products and services, the more they take mental ownership.
Connect benefits to emotions: Persuasive content focuses less on what a product is and what it does and more on how it specifically benefits the prospective customer. To keep your readers’ interest, give them information that makes their lives better in some way. Use emotional words that express common desires -- happy, easier, comfortable, stronger, richer, etc.
Stay on point -- Make sure that you logically transition from one discussion point to the next. Stay focused on a consistent overall message. If you find yourself with a lot to say about something that takes you in another direction, save that for another day and another article.
Internal Links: Giving Context
“In the digital era, content is the most important asset a business can have. It's no longer your product or your service, it's the content you create about it (and around it) that gets you found and noticed.”
~ Ilyana Stareva, Marketing Expert
One of the best ways to establish yourself as an authoritative resource and to build trust between you and your customers is by linking to other pieces of relevant content found on your website.
Linking internally has several advantages.
First, you highlight your expertise and showcase your knowledge of the topic. This establishes you as a “thought leader” with opinions that matter.
Second, it helps you answer ALL your customers’ questions, sometimes before they even know what to ask.
Third, it increases customers’ perception of added value. They see more than just a product or service; they also see a resource that they can use.
Fourth, it keeps them on your company's website. The more time they spend getting to know your company, the more likely they are to buy from you or engage your services.
The benefits of internal linking are easiest to realize when you have a large selection of earlier content. If you do not have an extensive collection of quality blogs and articles that you can refer to, one of your primary content marketing strategies should be to build that catalog as fast as possible.
Backlinks: Backed by Authority
“The key to creating awareness content is knowing and understanding your current clients. The more insight you have on them and their habits, the more likely you are to be able to create the right content, for the right people, at the right time.”
~ Patrick McFadden, Marketing Expert
At the same time, search engines like it when you can back up what you have to say with links to other trusted authority sites. These are links to established organizations that are recognized as trustworthy and experts on the subjects under discussion.
This could include links to content found on government, educational, medical, or scientific websites. It could also include case studies, research, or articles written by recognized experts.
Including trusted backlinks within your content allow you to offer proof, while your competitors only make claims.
Fresh Content: Staying Current
“You cannot just publish a couple of times a month and hope that it moves the needle. So, it starts with this notion that you need to be present in our always-on, always-connected world.”
~ Michael Brenner
Search engines like Google also love fresh content, and it is one of the criteria used to determine your website's SERP rankings.
When you regularly produce high-quality content and publish it on your website, you are sending a signal to prospects and customers that your company is strong, vibrant, and thriving. Websites that update content regularly appear more trustworthy than those that rarely or never publish new information.
Publishing new content regularly demonstrates that you are up to date with the most current trends and innovations in your industry. Sharing that information with customers helps build your reputation and promotes trust in your brand
Frequent updates also mesh well with your social media marketing strategy in today's instant-access world. Consumers want to know everything you know as soon as you know it.
How often you should publish new content is a question best answered by your marketing strategy, your goals as a company, the needs of your target audience, and your industry.
For example, if you offer a product or service in an industry that doesn't change very often, you might only need to make one social media post a day, publish one article or blog per week, or send out one newsletter per month.
But if you are in a rapidly changing industry where newsworthy events happen frequently, you will want to create fresh content more often. Some companies post on social media several times a day and publish new blogs and articles daily.
Whatever your strategy, it is important that you share new content on a consistent and regular basis. Customers and prospects will expect to hear from you about relevant current events and updates.
Evergreen Content: Timeless Information
“Don't be distracted by those people that are always demanding something new. The strategy of making most of your content evergreen is powerful. It allows you to build an asset bank of content that can be constantly shared.”
~ Jeff Bullas, Marketing Expert
As important as fresh content is some of your most successful marketing can be achieved by articles and blogs that stand the test of time. These are referred to as “evergreen” posts that contain vital information that does not often change.
Evergreen content can be referred to again and again by newer posts and can provide a solid foundation for your ongoing content marketing strategy.
The important thing to keep in mind about evergreen articles and blogs is to periodically review them to ensure that the information contained is still accurate and up to date.
What Type of Content Marketing Is Available?
“This kind of information can be shared in the form of a blog, white paper, webinar, video, or social post. The possibilities are endless.”
~ Neil Patel
One of the best things about having a content marketing strategy is that you can reach customers in multiple ways. For example, within the past 12 months, B2B marketers who use content to reach customers most commonly used:
Social media posts (95%)
Blog posts (89%)
Email newsletters (81%)
Exactly how you interact with and educate your target audience is up to you, depending on what your research tells you. It also depends on what and how much you have to say.
Blogs can answer customers' questions and keep them informed about other relevant topics.
White papers tend to focus on scientific and technical aspects, case studies, and research.
Newsletters come out less frequently and are often a recap of already-published information that customers may have otherwise missed. NOTE: Newsletters are often subscription-based and are a great way to keep in touch with indecisive prospects and previous customers, setting the stage for future business.
Social media posts are usually shorter, more frequent, and are an excellent way to maintain high visibility.
Don't Forget Social Media
“SEO, social, and content all have to work together for you to be successful, and all too often marketers don't yet understand this. You can't have success with content without a robust presence in the social media space. And you can't have great SEO success without understanding the role that fresh, relevant content and social media channels play. There is great content being published on corporate blogs daily that no one ever sees.”
~ Shelly Kramer, Author of one of the Top 20 marketing and social media blogs, according to Forbes
Once your company has high-quality content, you can continue to promote your products and services on social media such as Facebook, Twitter, Instagram, YouTube, LinkedIn, and others. This is an easy and proven way to build brand awareness, especially among younger consumers.
For example, did you know that 72% of millennials buy beauty and fashion products based on Instagram posts that they have seen?
Focus on the platforms with the greatest potential: Obviously, you want to link content to the large social media outlets used by your target audience. However, you can also include smaller social media groups within your specific industry, because they are more likely to generate good leads.
Make your content fit the platform: Every social media channel has a “voice” -- a mix of fun versus professionalism that makes them unique. When writing posts for a specific platform, first familiarize yourself with other content already existing. Then add some personalized flair that highlights your company's spirit and values.
Continually test and update your strategy: There is no way around it, promoting on social media will involve trial and error. Track engagements on each channel for both quantity and quality -- not just how many people like or respond to your comment, but also how many of those responses turn into sales.
Keep in Mind That Building Trust Takes Time
“You have to give it time. Don't expect great results in three months or six months, but you will see traction. Within the first three months, you should see more traffic to your site. Within a year, you should start to see good results and an opportunity to monetize traffic on your site.”
~ Neil Patel
Content marketing, when done right, is a strategy that has a high return on investment. But it is not a quick fix, and ordinarily, you will need to wait several months before you start to see significant results.
Even the best, most relevant, and engaging content takes time to increase brand awareness and trust through SERPs, customer interactions, and social shares. Specifically, the more users who share your content and the more outside sites that backlink to your content, the faster trust will grow.
At first, the returns you realize will primarily be seen in better SEO results and higher website traffic. But as your business becomes associated with thought leadership through good content, you will see greater conversion rates, increased sales, and better retention of existing clients.
Content Marketing: Expense or Investment?
“Strategic content marketing costs less per lead and generates more qualified leads than traditional marketing. Outbound and other traditional marketing methods do not generate the same number of leads, and they end up costing more over time”
~ Miles Anthony Smith, Marketing Expert
Sometimes, it can be tempting to ignore content marketing as an effective strategy because you look at it as just another expense. But in reality, content marketing is an investment in the success of your company. Better yet, it is an investment that generates a very high return.
Consider the following statistics about content marketing ROI:
Among B2B buyers, 71% read blog content during purchases.
65% of buyers prefer content coming from “prominent industry influencers.”
40% consume between three and five pieces of content before contacting a sales representative.
Content that includes case studies is preferred by 79% of B2B buyers.
The most accurate indication that content marketing is an effective strategy to reach your target audience?
70% of marketers report that they can measurably demonstrate how the use of content marketing has increased customer engagement and grown their number of leads. For example, as of 2018, marketers who make blogging a priority are 13 times more likely to generate positive ROI.
The Bottom Line about Content Marketing for Your Business
“Good content marketing builds trust. And if someone trusts you, they are more likely to buy your products and services, and more likely to tell their friends and family.”
~Neil Patel
If you have a clear strategy that you are committed to implementing, the Internet has provided your company with the greatest marketing opportunities in history. For the first time, you can go beyond traditional advertising and interact directly with thousands of prospects and customers at the same time.
Content marketing lets you personalize your message as you educate your audience about what your products and services can do for them. Content marketing generates more leads, supports a higher conversion rate, and boosts sales and repeat business.
There is only one downside to content marketing – if you try to do it on your own, you will be getting away from the things that have made you successful.
Let’s face it -- conducting this kind of specialized market research, becoming an SEO expert, regularly crafting original content for a variety of platforms, creating a publishing schedule, and learning new ways to convert prospects and interact with existing customers requires learning several new sets of skills.
Because the time and energy needed to acquire those skills only take focus away from putting out your best products, your time is better served by using a digital media company that specializes in content marketing and that can help you reach more people than ever before.
What Words You Want Can Do for YOU
“Your content has to be good. I always recommend brands identify what they want to talk about (the topics of conversation surrounding their brand) and then make every effort to produce as much valuable content around those topics as often as possible.”
~ Michael Brenner
The good news is you don't have to attempt to do this on your own. If you need powerful content that will educate, inform, and engage your readers, Words You Want is your first and best resource.
No matter what your industry is, Words You Want can help you develop and implement a successful content marketing strategy that will take your brand awareness farther than you ever thought possible.
For more than 16 years, Words You Want has provided our clients with specialized original content of the highest quality. Because of our experience, we can handle any type of content that you need:
· Blogs and articles
· eBooks
· Press releases
· Web content
· Whitepapers
· Newsletters
· Social media posts
· Product reviews
· Copywriting
· Product guides
· Targeted emails
· Customer surveys
· and much, much more…
To give you the greatest visibility and the highest rankings from the top search engines, Words You Want employs SEO best technical practices during the creation of all types of digital content.
We are the content experts, so you don’t have to be. Let us handle the content while you take care of the customers.
Our professional writers and editors are highly skilled researchers and proven wordsmiths. This guarantees that you receive 100% original content of the highest quality.
From short posts on social media to daily blogs to long-form e-books to newsletter subscriptions, Words You Want can handle all your content marketing requests.
For more information about updating your content marketing strategy, our services, tiered content plans, or pricing, contact Words You Want TODAY.
“The purpose of content is to create action.”
~ Josh Steimle, Marketing Expert