Writing an eBook can be such a great venture. Taking the time to put your knowledge and expertise into a tangible resource for people in your industry to read is kind of a big deal.
The purpose of an eBook solely depends upon you.
- Do you want to use it as a lead magnet into a service or a course?
- Is this going to be a paid tool to help you generate more income for your business?
- Is it something that you are using to help brand you as an expert in your industry?
Take time to ask yourself some of these questions to help you develop a solid goal in mind for creating an eBook.
Keep It Simple
The wonderful thing about an eBook is that you are branding yourself as an expert without some of the challenges that go hand-in-hand with producing a physical book. You don’t need to worry about finding a publisher, about contracts, international rights, or any of that.
You also don’t have to put everything you know into a single eBook. You might find it will be more beneficial when writing an eBook to save some information for another volume or a value-add option that your readers can upgrade into.
The great thing is that nobody has to know how easy or simple it was.
Expert in Your Field
This is a great tool to use if you are new to putting yourself out there as an expert.
Creating an eBook and then making it available for your audience helps cement the idea of your expertise and leadership in their minds. If you can inform, engage, and educate them with your content, you’ll become the go-to source when they need to make a purchase or find a service provider.
Plus, if they indeed purchase your eBook, you know that you have a buying audience. That means if they were likely to buy your book, they are likely to buy future products of yours.
Use Available Content
Writing an eBook doesn’t have to be hard. You don’t always have to start one from scratch. If you have been creating content for a long time, you probably have vast amounts that you can use for your book.
If you don’t feel like using it for a book, you can use a lot of it as a springboard. Instead of racking your brain trying to figure out what you can write about, use what people have responded to already. What are your more popular blog posts, reports, or guides about? Use that as the focal point for your book.
Also, take a look at your blogs, email newsletters, and social media posts to see if you can use those in your creation process.
Enlist a Ghostwriter
You may have a lot on your plate. Chances are good that you’re not a professional writer. You have a business to run, customers to serve, and problems to solve. A ghostwriter can take the challenge of producing a high-quality eBook off your hands so you can focus on what you do best.
The great thing is numerous ghostwriters specialize in certain industries. You can find them on all sorts of freelance platforms. Finding one who specializes in your field makes it that much easier to come up with content specific to your readers.
Your ghostwriter can create the content plan and all you would have to do is approve it!
Do’s and Don’ts
Don’t forget beta readers and proofreading. Even in the creation process, you can have some of your avid readers sample of your work. They can share testimonials or feedback on what they have read and applied. You can use some of that content to share with your audience.
Even while writing an eBook, you can seek out some PR. It does not have to be anything to over-done. There are plenty of press distribution sites that can send a press release about the up-and-coming launch of your book to various sites.
Don’t forget to do guest posts. Guest posts open you up to a new audience. In your byline, you can include a subscriber sign-up link for new readers to receive your emails for updates on your eBook and other happenings.
Don’t add too much value. Give enough value that it creates a hunger within your readership, but don’t give them everything. Use the content to incite curiosity so that your readers come to you for additional answers.
While you are writing an eBook, you want to think about where you want them to go after they read it. Maybe there’s a course you want them to enroll in. Maybe you want them to call you for a consultation. Leave something for them to seek you out about.
Whatever your goal is, make sure it is communicated in your eBook (as far as the next steps) that there is so much more to learn or implement on the subject at hand.
Don’t continue to produce content when you hit a legitimate wall. Sometimes before our projects are done, we legitimately run out of solid ideas. It can be tempting to force or conjure up ideas that don’t click with the overall project. Don’t do that.
It could be that you just need to step away for a few days to a week. In that time-space, you might get inspiration on how to complete it. There are times you just might need to refuel your knowledge more deeply, to finish what you have started.
Just give yourself some breathing space and let your mind be at rest.
On the flip side, don’t let procrastination rule your process. If you feel like you might procrastinate in writing an eBook set some 30, 60, or 90-day goals. Make them actionable and clear. This will enable you to avoid falling into procrastination so easily.
Get Started on Your eBook
It is always a good time to expand your expertise and your influence. One way to have lasting and perpetual growth in your business is to create content that people can own and refer to for years to come.
People who follow you are ready to learn more. They’re primed and eager for more knowledge. Follow these quick and easy steps and you’ll be well on your way to creating something beneficial to your readership.