Hiring writers who write exclusively on travel-related topics could be an excellent decision. Most good writers can write on diverse topics but there are a few who have stuck to one particular niche. Most travel content writers will fall into one of these categories:
1. Office Travel Content Writers
These writers embark on heavy research and combine this with previously acquired knowledge and ideas on the given topic. They do not need the travel experience; instead, they sit in the comfort of their homes or office space and produce content that takes readers on a virtual travel experience.
2. Observational / Experiential Travel Content Writers
As the name implies, these travel content writers are hired to travel to various destinations around the world to actually experience different cultures and traditions. They write based on what they experience. Most of the time, the employer of the observational travel content writer takes care of the traveling expenses, such as food and lodging fees, and also pays for the services of the writer. These writers have very powerful writing skills and must have a solid experience in writing about different places.
How to Create Compelling Travel Content
Struggling to become an authority in the travel industry? Whether you’re a venue owner, a travel agent or tour guide, or even run your hotel or B&B, it can be quite the challenge. The answer is to create unique, valuable content that resonates with your audience while inciting their curiosity about the destinations you feature.
To create an outstanding blog or website, you should take the following steps:
1.Explore the industry
There are a lot of travel blogs but only a few have what it takes to stand out. Be sure to have a well-designed blog with original pictures of the place in particular, and avoid advertisements.
2. Be creative
As much as possible, avoid making the content about you or your business. With attractive pictures, talk about the location and make the readers imagine being there. Talk about the cultural differences and what that location is known for. Be descriptive and make readers see themselves in that location.
3. Experience travel
Many people make the mistake of beginning a travel-related blog or website without actually experiencing the thrill and difference in culture and life in other parts of the world. To have a very descriptive sense of travel content writing, you need to first see the world from a different perspective. Travel somewhere with a different lifestyle, experience it firsthand, and write about it in a journal. You can later use your journal, memory, and pictures to expertly produce something that will captivate the readers. The next time you want to create content on your site, all you need to do is work with your imagination and pictures.
4. Build your network
If you really wish to create great travel content, you need the right connections. Search for travel writers and writing blogs and read up their experiences. If possible, join related groups on LinkedIn, Facebook, and other social networks so that you can establish a relationship with other travel writers and learn from them.
5. Read a lot of travel content write-ups
Great content needs more than a destination – it requires familiarity with travel writing norms. Google your topic or location before writing and read how others have written about it. Be real when writing; everything you write about a location doesn’t have to be positive. Talk about the downsides, too.
6. Know your audience
Good travel content writers know that writing is subjective. Always keeping your audience in mind will help you keep them attracted to your writing and prevent boredom. Put yourself in your audience’s shoes and define what they need and want to see. Write in a tone that keeps them glued to the screen and make them want to experience and explore what you write down, virtually.
Outsourcing Travel Content Writing
Outsourcing your travel content writing to the right agency would not only influence the targeted readers and make them trust your website services, but it would also boost your blog or brand name. Some other benefits of outsourcing your travel content writing include:
1. Driving traffic to your blog: Good travel content writing attracts a huge number of people to your website, encourages them to stay on the blog, and encourages them to revisit the site. Don’t forget that improved traffic also increases the ranking of your site.
2. Improved branding: High-quality writing content can also solve problems for your audience, and will definitely improve the branding of a website. Tourism agencies need articles, travel guides, and blog posts that would encourage prospective customers to visit and publicize the need to visit a well-structured travel website.
3. Consistently create compelling content: Outsourcing to the right agency can help produce organized, professionally-written travel content that entices and retains potential customers and makes other customers share posts on different social networks. This could lead to referencing family and friends and coaxing lots of readers around the world to visit and stay on the site. In this process, a lot of traffic can be gained and the website would be easily contacted by happy and satisfied customers.
For travel industry websites, original, compelling content is vital. Without it, you’re invisible. However, creating that type of content can be incredibly challenging. It requires in-depth knowledge of the industry, your audience, and a flair for words. Of course, it also takes time, which could be better spent building your business rather than your online footprint. Outsourcing to an experienced travel writer ensures you’re able to get over those hurdles and build an online audience.