Let a real estate content writer take your business to the next level with compelling content and industry insider expertise.
Whether you work in commercial or residential real estate, you have a lot on your plate. You work in a demanding, fast-paced field where your relationship to your clients comes first and things change in an instant. Since you probably don’t have a spare second to spend on blogging, real estate content writers are a smart source for relevant, fresh website content. Plus, they free you up to focus on locating the perfect spaces for your discerning clientele.
What Is Real Estate Content
Just like any other market, real estate agencies, brokerages, and even individual agents have their own websites. And a website is a powerful, evocative tool when used correctly. When visitors land on your site, they begin making immediate judgments about who you are: your level of professionalism, the depth of your experience, your character. They judge these things based on a few photos and, if you’re lucky, the words they stuck around long enough to read.
In addition to all the other ways you have to keep up with your competitors, and hopefully surpass them, having a polished website that catches a reader’s eye is imperative. Real estate content is the story that goes along with your agency or personal brand – your blogs, articles, landing pages, email newsletters, social media, and more.
All of these things combined build a narrative about you and your business. These stories either pull people in and hook them with excitement, or they put people off and send them to your competitor’s page. And you don’t have long to make a good impression, either. People won’t linger on a site that doesn’t grab them right away because there are thousands of other options at their fingertips.
What Quality Real Estate Content Does for You
Just like all writing, content about real estate moves people. In this particular instance, you’re hoping that it moves people to trust your industry authority, get excited about partnering with you to find their new home, and even feel connected to you in a personal way.
Buying a home is a momentous occasion. It can also be acutely stressful. People want to know they have a trusted partner in this endeavor, one who can guide and assist them with all the aspects of the hunt that feel overwhelming or confusing to them.
Great real estate content makes your client feel like they are in safe, capable hands. It also makes them feel like an industry insider with access to the most knowledgeable, experienced agent in the business. While you may be a great writer, real estate content for your website is a very specific niche, one that real estate content writers know extremely well.
Who Is A Real Estate Content Writer
A real estate content writer is a seasoned professional who knows the ins and outs of both commercial and residential real estate. Often, they have worked as agents or brokers themselves. They utilize their writing experience as well as their life experience to craft relevant, educated content for your site. This polished, engaging writing elevates your site above the competition.
A good real estate content writer does all the necessary research to familiarize themselves with your location and even the neighborhoods you specialize in. They also take the time to get to know you, your goals, and your mission. They can craft content that reflects your style and your professional experience in a way that is magnetic, fresh, and creative. When people are searching for real estate services online, your website now can hook and retain them.
How Real Estate Content Boosts Your Business
Every website needs fresh, engaging content. Having SEO-friendly articles and blogs on your website helps you appear on the first page of a Google search and increases your visibility and traffic. Low online visibility and a poor online reputation are the kiss of death. Real estate content writers take you out of obscurity and into a space of online respect and visibility.
When a future client lands on your page, they see a consummate professional, a knowledgeable expert, and a pleasant, personable individual with whom they would enjoy doing business. Real estate agents spend a decent amount of time communicating with clients, so trust and humanity are important. A good real estate writer brings these qualities to your website so readers are encouraged to entrust you with their future home.
The people who find you as a result of a direct search are high-quality leads already looking for an agent. If your site hooks them, it’s one of the best chances you have of turning a stranger into a loyal client – maybe for life. Real estate content writers are very well-versed in SEO. They know that it’s about more than just sprinkling copy with a key phrase here and there. Their content is fun to read. And in the case of real estate content writing, it makes people excited and motivated about their pending move.
Real Estate Content Writers Give You A Leg Up
Far from being a burden, hiring a real estate content writer can free you up to do the other million things currently occupying your plate. They can help personalize your content and make it sound like you, while allowing you the freedom to handle everything else that’s urgent.
Real estate content writers help connect agents, brokers, and contractors to people who need their services now. Once you build a relationship with a writer, they can assist you for years to come with consistent, reliable content that boosts your online reputation and visibility even more.
A real estate content writer is an industry professional who is well-versed in SEO best practices, social media engagement, and article writing. They are working tirelessly to build your online presence and reputation. Even if you’re a good writer, or you know someone who is, the task of maintaining constant, quality content is a formidable one best left to content writing professionals eager to help you rise above all the rest.