SEO-friendly articles are like gold; everyone wants them but not everyone is willing to do the work to source them. But just how hard is SEO?
There’s a lot of talk, and a lot of confusion, around SEO. And rightly so. Search engine optimization has changed the way people write, rank, and succeed. As such, the importance of a good SEO friendly article cannot be exaggerated.
Firstly, an SEO friendly article gets you noticed. It’s the first step in sourcing quality clients and leads. The higher you rank in the search engines, the more likely you are to benefit from customer engagement, likes, and shares.
You absolutely want people who are searching for your service or product to access your site easily and readily. And once you have them there, you want those same readers to be filled with confidence at your extensive knowledge and expertise.
What Exactly Is SEO Friendly Content
Strong SEO content requires a lot of skill and foresight. Content writers who specialize in SEO know how to best utilize certain practices to improve visibility, boost your ranking, and engage every reader who clicks on your page.
It’s a common misconception that SEO is all about packing your blogs and articles with key phrases to the point of absurd repetition. But search engine optimization is really about connecting the right people to the right businesses and helping them find answers to their questions.
Sub-Headers and Headlines
One of the things readers are looking for is a “skimmable” blog post or article. This means that a post is easy on the eyes. People can skim the page and the most pertinent information is clearly visible. A big part of this is seeing that the sections are marked with headlines and sub-headers. Readers don’t want to see a massive wall of text when they click on your website. It’s dog food, not War And Peace.
In short, sub-headers and headers make for an SEO friendly article because they break up the page and guide readers to the part that’s most relevant to their search.
Photographs do a lot for SEO friendly articles. Inviting, aesthetically-pleasing images are enticing and comforting. They also add a touch of professionalism and high-quality design to your page.
While on your site, people are rapidly making judgments. Are you professional, meticulous, savvy, knowledgeable, relevant, up-to-date? The answers to all of these questions will be found in the design, layout, and content of your site.
Photos can be optimized as well by adding keywords to the ALT tags. Your site’s images should be small enough to make for a seamless reading experience, but large and clear enough to be pleasing to the eye.
No one is going to share your page if it reads like a cereal box. So originality, humor, and creativity go a long way. And if you don’t feel confident crafting this content yourself, there’s a great case to be made for outsourcing blogs and articles to people turn a phrase for a living.
Because an SEO friendly article is one that’s shareable, compelling, and engaging storytelling is critical. The more human, authentic, and insightful your article is, the more someone will feel compelled to share it with family and friends.
Keywords and phrases are often seen as the most important thing when they’re just one of many important things. But an SEO friendly article is most certainly one that makes good use of relevant keywords within the main copy, title, meta description, and ALT tags.
When choosing your keyword, you want to put yourself in the shoes of your target audience – your potential customer or client. What are they likely to search for? What is the simplest, most concise way of summarizing this article? Looking at similar articles online is a great way to determine a winner.
In the old days, you could get away with writing a 500-word article. But the old days are long gone. Today, an SEO friendly article is generally 1500+ words and fresh. In fact, Google prioritizes longer articles with thorough explanations.
But this doesn’t mean that a long, fluffed-up article is going to get you noticed. An article of that length will only work if it’s clear, highly informative, and intuitively formatted. People don’t want to read long things, they want to read fascinating things – and words that answer their questions.
Last but not least, quality matters. Because fresh new content is highly encouraged, some people find themselves throwing up mediocre articles as fast as they can churn them out. But this is a waste of both effort and hours. Pageviews don’t mean much if they don’t convert. It’s not keywords or sub-headers that are going to make your page stand out; it’s high-quality content that can’t be found elsewhere.
Though it might seem obvious, let’s address what we mean by high-quality content in terms of SEO friendly articles. First, people have questions. So quality content answers their questions directly and expertly.
Second, people don’t like to be bored or turned off. Keeping this in mind, quality SEO friendly articles are both engaging and entertaining. And if you think there’s absolutely no way to make fish filet knives or thermal underwear exciting, you’re in for a big surprise.
Outsourcing SEO Friendly Article Writing
SEO writing isn’t for everyone. But some professional writers have made it their mission in life to tame the beast that is SEO and wrestle it into submission for your benefit. Whether it’s filet knives, long underwear, or craft glue, a good SEO writer can make the page sing.
Remember, if someone clicks, they’re already seeking. What they find is up to you. Using keywords to rank and get people to your page is only half the battle. Keeping them there and getting them to take action will depend largely on what they see and how brightly it shines.