If you want better results with your content creation, you have to get friendly with SEO writing. We’ll take it a step further and say if you want better results in driving traffic to your website, you cannot get around the need for solid SEO writing.
Sure, SEO writing scares a lot of people because of some technical things that are involved in developing such writing. However, it is one of the most priceless skills for developing content of any type. Just to put your mind at ease, just because you’re using a technical skill doesn’t mean that your writing has to become highly technical. No, it will still be very recognizable to your style and brand messaging.
You have to think about it like this, SEO writing is like the gift that keeps on giving. The content is developed once but keeps producing results over and over again. Just like we want our money to keep working for us, SEO does the same thing when it comes to website content.
Sacrifice time to learn a new skill
Since SEO writing is the gift that keeps on giving, it is well worth trying to wrap your mind around how it works. It’s helpful to know its value so you will spend some time learning about it.
No, you don’t have to become an expert. You just need to understand it enough to leverage the benefits for your business.
Set aside time to do your research
There are digital solutions like Google’s keyword tool or rank tracker that tell you what the masses are looking for in a variety of industries. Gather as many keywords as you can to understand more fully the different angles in which people are searching for content.
After that, you’ll want to keep an eye on your competitors. Different tools allow you to see what keywords they are using. If you are extra inquisitive, you can even check up on their content. Observe the ways that they are structuring keywords and creating content.
Take note of how they use SEO writing, and see what you can apply to your content.
Then, you want to create content around those keywords. It can feel a bit awkward to start writing around particular keywords. However, if you take some time to look at your competitors’ content, it can cut that learning curve time down a bit.
Create quality content
When people are searching using particular keywords, they are expecting a certain level of quality content. As an industry expert, you should have that covered. One thing you want to spend time doing is finding credible outbound links and that will support your content. This shows your readers that you have resources to back up what you say.
Not only that, but Google will also rate your content as “valuable” by having complementary links in your content. It helps rank your website higher in Google.
Aside from just writing around primary keywords, you can also include some related keywords. This just gives your content more power within the search engines to help you rank higher.
You don’t have to crowd your content with a ton of keywords. More is not always better. What you want is a natural flow. You want to sprinkle these words throughout your content; you don’t want them to dominate. Keywords support your point but you want to be able to read content easily.
If you are indeed new to SEO writing, and you don’t feel like it’s coming out natural that’s OK. Write and rewrite until you feel you can read it smoothly. Keep up this routine, every time you create content. Eventually, SEO writing will become just as easy as anything else you are comfortable doing.
Outline your SEO content
Outlining can be so beneficial no matter what type of content you are creating. However, it can make things a lot more smooth for your writing process, to have your SEO writing planned out in advance. Now, the specific keywords you want to use, play around with how many times you want to use them in your content. You can add that right into your outline.
Here is a tip. To maximize your time, you can outline your content exactly as you want it, then pass it off to a ghostwriter to develop the content.
Play around with plug-ins
If you are hosting your content on a WordPress platform, plug-ins should be on your radar. WordPress is like an engine that you can customize and has so many ways to make your content more dynamic. This platform has a host of plug-ins beneficial to content development.
There are plug-ins available that can help you make sure that your SEO is on point and in line with search engine requirements. They can generate statistics that help you to understand how well your content is measuring up regarding SEO.
Long-tail keywords are your friend
Long-tail keywords are keywords that are three or more words long. They are the ones that people are specifically looking for and help narrow down their search. If you can become an expert at writing content around long-tail keywords, you will have content that will produce results for years to come.
It is well-worth the time and the effort to research those words. Take time to learn how to write them naturally. Depending on your level of comfort, there can be a bit of a learning curve. However, SEO writing is a long-term strategy. It will be worth it.
SEO writing is one of the most rewarding skills you can venture to learn. Having this skill is having an automatic leg up over many competitors. A few rounds of producing content in this way, will quickly solidify skill and amplify your results.