Content writing and SEO content writing are not the same thing. You can create world-changing content, yet without the right strategy, the world will not be able to see it. On the other hand, SEO content writing gets your message in front of your audience.
The difference is that SEO content writing utilizes the keywords that people are typing into search engines. This is the missing magical piece that will make your content reach more readers.
You have to give Google and other search engines what they want when it comes to your content. One of the key factors in that is to properly utilize keywords. If you give Google what it wants, Google will give you more of what you want, which is more targeted traffic to your content.
If you are seeking long-term, ongoing results from your content, then SEO content writing is the ticket. You want to have your content “working for you”, long after you have created it.
Let’s go over some key elements that will cause your content writing to move into SEO content writing.
Start with keyword research
Research may not be everyone’s favorite online activity. However, it cannot be escaped if you want to succeed online. When it comes to SEO, it can be pretty fun. It is giving you direct information about what your audience is looking for, and the questions that they need answered. When you find that out, you win and they win.
On your hunt for keywords, you will find many options. It will be up to you to decide which keyword would be best to focus on as the primary keyword. That just has to do with your topic and the overall intended goal of your content.
Don’t overlook the title
SEO content writing puts a slight demand for you to be a little strategic in how you use your keywords. One thing not to forget is that the primary keyword you choose can go directly into the title. You might have to play around with it, to get the right combination of words. However, it is worth the exercise in rewriting a title to get the right match.
If you are new to including keywords in your writing, there’s a simple barometer to use for choosing the primary keyword. Get it to fit nicely in a title and then work it into other parts of your content.
When you are feeling more confident in adding keywords to your content, you won’t always need to use that as the main barometer. It will become a natural skill.
What if you find other keywords that you like?
Naturally, there will be other keywords you will come across that you will deem as worthy to be in your content. You can use them. Try to situate them towards the first few paragraphs of your content.
Keep in mind that with SEO content writing, when someone searches for your content, Google pulls from the beginning parts of your content. So it is key to have those keywords more toward the top. It doesn’t mean that you have to go overboard; you can be conservative and effective at the same time.
Who is your exact audience?
Before you even try to research keywords, you want to be very clear who your audience is what they need, like, and want. Otherwise, your research of keywords can kind of be all over the place, never fully accessing the people you are intending to reach.
Remember, proper SEO content writing is meant to have your work, working for you for the long haul. You don’t want that content working in the wrong direction. Get started on the right foot!
If there’s any bit of fuzziness in your mind about your target audience, fix it quick! You want to be clear on your audience so you don’t waste time on keyword research for the wrong audience.
Don’t forget about storytelling
In SEO content writing, feel free to use storytelling in your posts. This will help ensure that your audience is truly engaged. Use questions and answers throughout your posts and guides. Remember that many people search Google with actual questions, rather than just keywords or phrases.
As you are storytelling, if you come across those longer phrases called “long-tail” keywords, include those in your story. Storytelling can simply be you, using your life as an example to make a point.
When placing keywords, you do always want to remember the primary keyword. Make sure those keywords get implemented enough times within the content (of course naturally). You can always add another primary keyword once or twice towards the end of your content.
Don’t leave the meta-description out
Meta-descriptions are the short blocks of content that come up when you search a keyword on Google. It’s right under the headline as a short paragraph, describing what is available to read. You want to use that to draw people to read your content.
This is what helps you get more visitors and should be enticing and keyword-optimized. It doesn’t have to be very long; it can be from 150 to 160 words. That’s all you need.
Update your content
As you become more proficient at SEO content writing, you can go back to old content and see where you can spruce it up a bit. You can rewrite portions of paragraphs, and insert complementary keywords.
Also, you can embed videos or pictures with meta-tags that are also primary or complementary keywords. Google loves content updates. Google bots will revisit, and crawl your site when you make updates.
SEO content writing might just be the missing ingredient that you are looking for when it comes to targeted readership and even sales. The better you get at it, the more benefit you will receive from your writing in a long term fashion.