In the last decade, there has been a rise in the number of companies, websites, and blogs around the world. With multiple companies providing similar products and services, competition and rivalry are inevitable, and the need to stand out and reach more customers takes top priority.
What is search engine marketing?
One of the most effective ways to reach customers is search engine marketing. It’s is a type of marketing that promotes a company’s website or a blog, and ultimately their products by increasing their ranking, visibility, and accessibility on various search engines like Google, Bing, and Yahoo. With virtually everyone on the planet from infants to adults knowing what Google is, it has become the largest source of customers for companies around the world with over 2 billion users monthly.
What is search engine optimization?
To take advantage of search engine marketing, companies, businesses and blogs make use of search engine optimization, also known as SEO. SEO is the practice of increasing the quality and quantity of traffic that comes to your website by making it rank high on search engine results. While SEO and SEM are used interchangeably, they are quite different. SEO focuses more on free organic traffic, while SEM is tuned towards paid traffic.
How to write SEO friendly articles
With the growing number of blogs, generating the most traffic requires writing quality SEO friendly articles, and these are the important tips to optimizing your articles.
1. Make use of headlines and subheadings
Headlines make articles easy to read and give structure and organization to its content. Headlines also help search engine robots to grasp the main topic and ideas of a long article while increasing the saturation of keywords, making it easy for search engine robots to ascertain the relevance of the articles.
2. Optimize the length of your articles
Quality articles tend to contain rich, and in-depth information that requires a lot of words to fully express, and search engine robots also look out for this. To make an article SEO friendly, it is recommended that you keep the word content between 1,000 words and 3,000 words. Shorter articles do not rank well, and articles that are too long tend to be unreadable for readers.
3. Make use of optimized images
When attaching images to articles, make use of images that are relevant to the content. Also, the format of the image matters, with PNG and JPEG being the most preferred formats. Compressing the size of the image also helps with SEO. According to HTTP Archive,” images makeup on average 21% of a total web page’s weight.”. Uploading large images greatly reduces the loading speeds of articles on websites. Copyright infringement and plagiarism is a big deal and it also applies to images. Always conduct a background check on an image before using it, and if that would be stressful, you can obtain images from royalty-free sources like iStock or Shutterstock.
4. Improve readability
Improving the readability of an article makes it more SEO friendly. Readability refers to how easy to read an article is. When an article is easy to read, readers stay longer on the webpage, to fully read and understand the article, which in turn increases the bounce rate and exit rate of the webpage. A good measure of readability is the Flesch-Kincaid readability test. The Flesch-Kincaid grade of an article can either be checked on your current word-processor or using free readability tests online.
5. Add backlinks to reputable websites
Search engine robots use external domains linked to your article to find out what content on your site is related to similar content on other reputable websites. The more the domains that link to your article, the more authoritative and authentic the article appears which increases the validity of your content, and the overall rank of the article. Search engine algorithms are quite complex and are always evolving, but backlinks remain a key factor in how every search engine determines how different websites rank for different keywords.
6. Provide quality information.
Perhaps one of the most important tips written so far is the quality of a written article matters a great deal in making it SEO friendly. The best way to get people to read and engage with your content, and consequently increase the overall bounce rate and exit rate of the article is to write content that is not only useful but also entertaining and informative. According to Search Engine Watch, “high-quality content and the number of backlinks are the most important factor in SEO rankings”.
7. Make your article shareable
Making your article shareable not only expands your network and reach among readers, but it also increases the number of backlinks your article gets. Adding social sharing buttons to your blogs with tools like Social Warfare, and Smart Queue. When attaching the share buttons to your articles, experiment with the placements of the buttons. Try placing the buttons at the top or bottom of the article.
8. Track your SEO metrics
SEO metrics are values that you track to understand how well your website or blog ranks. SEO metrics like organic traffic—the total number of visitors your website or blog gets and organic click-through-rate—the ratio of people that saw your website’s link to the actual number of people that clicked it, and finally, citation flow and trust flow—the number of backlinks that refer to your website, are all examples of SEO metrics that you can track. Analyst tools like Google Analyst and MOZ’s pro tools are examples of tools you can use to track SEO metrics. You can also find some more here. Integrating these tools with your website or blog does not necessarily make it SEO friendly, but it helps in understanding subtle changes that could greatly influence your SEO ranking.
When writing your articles, the tips above will help you create SEO friendly content that will put you on track toward improved visibility and greater success with your business.