Real estate is a huge industry that is growing at a considerable rate. And, like most other businesses in the world, it has embraced the Internet and all its benefits.
Everything can be done online now, from putting up house listings to taking virtual tours of the property and its neighborhood. The Internet changed the Real estate investing playing field and anyone willing to thrive under these new conditions has to evolve accordingly.
Any good real estate professional who doesn’t feature their business online in one way or another is running a risk of being left far behind in the real estate game. However, this does mean that you need to ensure you’re visible, which requires content writing. Specifically, we’re talking about real estate content writing.
What Is Real Estate Content Writing?
Real estate content writing is a subset of digital marketing with the main focus being the real estate industry and anything that may be affiliated with this industry.
The job of a real estate content writer is usually to create web content, such as web copy, blog posts, or infographics relating to real estate for blogs, social media websites or other internet platforms to attract the attention and business of potential consumers.
If it comes to it, any content writer who is skilled may be able to write on the real estate industry and related topics. However, there are intricate details that the real estate content writer will easily be familiar with thanks to their experience in the real estate world, that any other writer may find strange or not be aware of at all.
So, real estate content that not only resonates with the reader but also contains accurate facts, especially when written with marketing as the main aim, is best created by a real estate content writer.
Real estate content writing, despite the common belief that it is boring and unexciting, can be a very interesting niche to explore. There is a wide range of subjects to explore – buying and selling, internal decoration, architecture and much more. The most important factors to consider before writing anything, as with content writing in other niches, are creativity and adequate knowledge about real estate.
Who Can Be a Great Real Estate Content Writer?
Armed with the right knowledge of content creation and marketing, anyone can become a real estate content writer. This includes:
Working real estate industry professionals
As a working professional in the real estate industry, you would need someone to create and market content for your website and social media accounts. You could handle this job by yourself, especially if you’re just starting out and still relatively small in the industry.
The benefit of this is that you have the expertise and you’re familiar with the real estate terrain. Also, you know precisely what you want and are the best person to interpret that into the content.
The downside, however, is that this can and will be very demanding. You are already occupied with running your business and carrying out research to keep up with the trends in the market.
Creating adequate, high-quality content and marketing it efficiently will be difficult for you to juggle as well. So, the most appropriate solution will be to hire a dedicated real estate content writer or employ the services of a freelance real estate content writer.
There are some factors to consider if you choose to go in the direction of hiring a content writer for your business. This might seem tricky at first, but you have many options – such as freelancing websites that specialize in writing real estate content – when it comes to hiring a real estate content writer.
Former real estate industry professionals
Another group of people that are extremely valuable in the world of real estate content writing are those who have experience and expertise in the industry. Writing accurate content requires some degree of familiarity with the industry, its lanugage, and much more.
Someone who was in the field would have experience with customer relations and would be familiar with the nature of the market while having a working understanding of some core concepts in the real estate business that will be vital in creating content that will not only be attractive but also relevant to the target audience.
A former industry professional looking to become a real estate content writer would have to develop content writing and marketing skills. Knowing the business isn’t sufficient if that expertise can’t be translated into attractive content.
Real estate industry strangers
Someone who has little or no experience in the business of real estate can also create content that ultimately resonates with the audience. However, this is more difficult.
For this to happen successfully, a solid foundation of knowledge about the real estate industry will have to be built. Familiarity with the real estate landscape—the laws, the markets, and even history, will also have to be developed. It will also go a long way to develop relationships with active real estate professionals and others that are affiliated with the industry.
There are numerous online communities of real estate professionals that you can join, like ActiveRain or Zillow. In these communities, you can read about real estate issues and remain in the know and maybe even make some valuable connections with people working or interested in the real estate industry.
Real estate content writing is essential for any real estate professional wishing to keep up with the industry. It is vital for generating and retaining interest from a target audience and by extension, increasing in sales and reach.
However, not just anyone can or should handle this type of content. Developing the kind of knowledge and familiarity necessary to write with authority can take a lot of time. It’s generally best to turn to an established writer with experience in the real estate industry and who has worked with many clients in the niche.