Isn’t it perplexing how you could spend hours creating a dynamic, value-added informative blog post, and hardly anyone reads it? It’s such a crushing feeling.
What a frustrating experience to know you’re creating amazing and beneficial content, but no one is seeing it! What’s the problem?
The problem is the need to switch from regular blogging to SEO blog writing. Adding search engine optimization to your blog writing is exactly what you are missing! Phew…now you can breathe; the answer is an easy fix. That one small tweak can result in consistent growth in web traffic, readership, and even sales (if that is your goal).
Knowing what people are putting in search engines to pull up information is what you need to get acquainted with. When you know the search terms that people are typing into Google, you have the key ingredient to make your blog content searchable in Google and other search engines.
Also, you want to look for long-tail keywords that solve a problem. Oftentimes, people search Google as if they were asking a person a question or stating something that shows their need. Those are the phrases you want to include in your blogs.
SEO blog writing doesn’t mean that your blogs have to become more technical, because you are adding long-tail keywords. It just means that you might need to shape your sentences just a little more, to make sure everything flows as normal.
You might feel exasperated right now, thinking that you have to start all of your blogging over from scratch with keywords. The good news is you may not have to do that!
Take a look at your current blog post. Make note of the theme. When you do your keyword research, you can simply find the keywords that would insert nicely into your already made content. Choose one primary keyword and insert it three to five times within your content.
When you are feeling more comfortable in SEO blog writing, then you can incorporate some additional keywords that are complementary to the primary keyword.
Starting with fresh blog content
If this is your first time learning about adding keywords into your blogs and you desire to start from scratch, there are a few tips to follow.
Make sure you know what your audience is searching for. If your blog is on a particular theme or topic, find out what phrases your audience is typing into Google.
You can create a list of 20 (or more) of those words. Then choose 10-15 that you feel most comfortable working with and brainstorm ideas for content.
No, you don’t have to add all 10 of those keywords to one or two of your blogs. It’s recommended to choose just one keyword and write a blog post around that one long-tail keyword.
If it’s more comfortable for you to write your blog out as normal, do that. Then go back and add in the keyword of choice. You can always make adjustments to your sentence structure as you position the keyword into your content.
Link to other resources
Avid readers love to know that their writers know what they are talking about! One of the ways to back up what you are writing about is to include links to other resources that support your train of thought. If you find reputable, recognizable resources to include in your content, even better.
What makes that beneficial for you as a blog writer is that Google better ranks your content when it’s linked to other great content! It views your content as more valuable and vice versa.
You have accomplished two things at one time. Your readers know you do your research, and can support what you write about. Also, you have given Google another reason to crawl your pages and see that you have added value by connecting to other resources.
What about other keywords?
When you are feeling ready to become a little more advanced in your SEO blog writing efforts, you can add complementary keywords to your work. Adding complementary keywords to your content makes it more searchable for other words. Which, of course, equals more traffic to your blog.
The trap that some blog writers fall into is keyword stuffing. That’s just getting as many keywords as you can into a piece of content, whether it flows or not. That is not what we are after here.
You want to sprinkle these complementary keywords throughout your blog. The usage should be just as natural as if you only had one keyword in focus. A natural flow should always be the main goal. If you are unsure, you can always let someone else read your content, to give you feedback on the flow.
The goal is still to primarily rank for that initial keyword you were focused on. Complementary keywords are basically like a cherry on top. Complementary keywords are to be used lightly. They are never to replace the primary keyword.
If you are not quite sure how to naturally include complimentary keywords, you can do it very simply! They can be included in a subtitle or a headline. You can include them in every other paragraph or so. That’s it. The goal is just to sprinkle them within your content. Even with light usage, this tactic will still be very effective in drawing in targeted readers.
To make sure you are keeping a proper balance between complementary keywords and primary keywords is to include the primary keyword in the very last paragraph of your blog.
SEO blog writing can be a breeze once you get the hang of adding in some keywords. If you can just remember that you’re sprinkling keywords within your already dynamic content, you have added so much value to your content just by doing that. Do you have added value? With these keywords because more and more people will be able to find what you write and benefit from it!