There are hundreds of freelance writing companies all over the Internet. And when it’s time to select the one that works best for you, the process might get tedious. Hence, the need to know the necessary factors to consider when trying to choose the right partner for your needs.
By specifying your expectations and requirements, it becomes easy to compile the qualities you need in a freelance writing company. However, before you decide to hire a company, how do you know when your business truly needs one?
When do you need to hire a freelance writing company?
If you’ve never hired a freelance provider before, it can seem pretty daunting. The good news is that it doesn’t have to be that hard. It’s a lot like choosing any other business partner, from supply distributors to component manufacturers. Of course, you may not even realize that you need to hire someone to help you out. If that sounds like you, here a few examples of factors that indicate when to hire one:
Skill: The most important factor to consider when deciding the need for a freelance writing company in your business is skill. Everyone cannot write, and the same applies to you. If you know that you cannot write quality search engine optimized articles, the best thing to do would be to hire a freelance writing company.
Workload: Sometimes, the workload could get overwhelming if you resort to writing all your articles and content yourself, coupled with running your company. When you know you cannot handle the task of content writing alongside the truckload of work that you have, then that is probably a great time to hire a freelance writing company.
Time constraints: A freelancer should also be hired when handling the task of content writing as well as when your original work is slowing down other projects in your business. If your digital marketing efforts are causing a backlog with your regular work, then that will be an excellent time to hire a freelance writing company to take up your content and free some time for you to focus on growing your business.
Factors to consider when hiring a freelance writing company
When you’re ready to hire a freelance writing company, consider the following factors:
Level of experience: When making a list of potential freelance writing companies to hire, the lack of experience in writing for your industry or niche should be a deal-breaker. In a case where you have a lot of prospective freelance writing companies, the obvious choice would be to go for the most experienced. It is an excellent way to narrow down your list. You can rate their level of experience by checking out samples of the niches they have worked on. If yours is not one of them, then they are likely not the best for you.
Cost: In business, of any kind, rates are what make or break deals. As a client, if you perceive exploitation or you find the required price to be above your budget, then the freelance writing company might not be for you. But a factor to consider would be the overall value of the project you are offering to the freelance writing company. If the price is fair enough but above your budget, with guaranteed quality, you might want to consider hiring the company.
Ability to provide adequate samples: So, you found a freelance writing company that has experience in your niche and has offered to provide samples. If these samples do not correlate with the vision of your business, then you might have to seek the services of other freelance writing companies or request for other samples. If a freelance writing company is unable to provide quality samples that match your industry and brand.
Communication: Constant communication is key in any business, and if it appears difficult to relate with the team members in a freelance writing company, chances are they will be unable to serve you properly. Hiring a freelance writing company means you need help articulating your thoughts, plans, and ideas, and visualizing them in written form.
But if you find it difficult to express yourself to those who will be in charge of writing your articles, then you should not work with them. You need to be comfortable with the members of the team. Finding it difficult to relate might also be as a result of the team’s inability to interpret your thoughts, plans, and ideas adequately.
Fraudulent activities: This is most a no-brainer. During the process of negotiation, if you notice any deceitful activities, like a sudden hike in rates or a little bit of plagiarism, then it is evident that the freelance writing company is not meant for you.Plagiarism and copyright infringement are punishable offenses by the law, and if a freelance writing company shows traces of such, then it’s best to avoid the company.
Turnaround time: Before you hire a freelancing company, you want to make sure that your written content will be delivered on time. An effective way of doing this is to ask a lot of questions. Reach out to previous clients, or read reviews from previous clients.
If there are any indications that the freelance writing company would not be able to turn in your work on time the best choice of action would be to move on to the next suitable choice. But in the rare scenario that there are no other suitable choices, the recommended line of action would be to include a clause in the papers for the hire, clearly stating the consequences of late delivery.
Finding the right freelance writing company is definitely a challenging process, but if you take your time in figuring the right one for you, with the right strategies, your business would definitely scale to greater heights.