What is Involved in Article Writing and Submission?

You may have heard the terms article marketing and submission or “link building” before, but are unsure of how the process works. Article writing means exactly what it sounds like. You are paying a ghostwriting firm to write articles for you, articles that you can publish on your own site.

The submission process can be confusing at first, but not when you break it down and consider it step by step. First, understand that simply publishing new text on your website is not enough to make a big impact on search results. It definitely helps and is part of a smart approach to SEO—but it’s not enough.

In order to compete against other companies vying for the same keywords you are targeting, you must go outside of your website and onto others. This is an example of link building—creating more links that direct back to your website. This helps in determining link popularity, another factor that influences your search results.

How to Approach Article Writing and Submission

So assuming you’re ready to get out there and start publicizing your name, you must now choose the most important directories to work with. There are literally hundreds of directories out there, and many of them are just as (or even less) popular than your own website. Frankly, you don’t need any article directories that are unpopular.

You need to work with the most popular directories that will bring you heavy traffic. This will ensure that your articles are read by a large number of web viewers, and will help build your credibility as an expert in your industry.

The next step of the process is to submit these articles to a directory. To someone unfamiliar with popular directory sites, this can be a daunting task. You must submit a perfectly formatted article in order to qualify for publishing. Each directory has its own standards and guidelines as to how to do this. If you do not follow the guidelines, your article will be tossed out. This is very problematic…especially since some sources (usually press release agencies) charge you for submission.

Rely on an SEO Writing Business for Article Writing and Submission

An SEO writing company can help you in both the writing and submitting process, leaving you plenty of time to focus on developing your business and dealing with customers. You own all articles when the project is finalized and can reprint them all you want (provided you use the same name on each one) across the Internet.

Here’s an easy way to avoid all of that frustration—work with an experienced SEO writing firm like Words You Want. Words You Want has been in business since 2006 and has worked with many high profile clients. We know what website owners need for a traditional SEO campaign. More importantly, we want to know what you need for your SEO campaign. We want to help you achieve your vision for a successful web marketing plan. Contact us immediately and let’s get started!