Give, Give and Give Some More – In Your Content
Have you noticed a major slow down in traffic to your blog? It could very well be that your content is lacking the information your audience is after. That doesn’t necessarily mean it’s bad content. However, it’s not quite “enough.” Of course, you don’t want “to give it all away” for nothing, but that doesn’t mean you have to be so protected. In fact, giving is the only way to get ahead in the online world. Jumpstart your web traffic by giving more.
Earning Repeat Traffic
The best way to earn more followers (and repeat followers at that) is by publishing fresh, quality content, offering new perspectives, and teaching your audience something valuable. This is your best defense against the dreaded “click through” motion. (As in click, click and then back, back, never to see your site again!)
If you want web surfers to stick around for awhile then focus on creating free articles that are not only high in quality but give the audience precisely the information they want to know. By doing this, you can show your readers that you are an expert on your subject matter.
Give It Away, Give It Away, Give It Away Now!
Giving away more details about your business and better insights into the workings of your company also help to make you, the professional, far more personable. Being personable is how to make the sale today, as the hard sell is really a thing of the past. Having fresh new content allows your readers to connect to your business, and repeat readers usually means increased sales. “Free” is a major draw for getting people’s attention. Your free information filled blog posts (eBooks, videos, or the like) is how you grab people’s attention.
Just what is it that you are supposed to be “giving” anyway? You know your business, and you should have an idea of the customers you are trying to draw in. Furthermore, you probably already have a good idea of the information they seek—the information worth paying for, but that they want for free!
Think Like Your Audience
So when thinking up new content for your blog or SEO articles, put yourself in the reader’s shoes. What is it that he or she is looking for? Can you provide them help in some way? Knowledge, resources, insight? Can you be an advisor, and give advice and guidance in your field or perhaps a solution to a common problem?
By giving, you will also be receiving…as in the higher rankings in search engines! The more information you have out there, the greater chance that people will not only find your page but share your page as well. Search engines are doing whatever they can today to get rid of the “rubbish” and return search results that focus on quality content. As more people visit and perhaps begin linking to some of your information, the higher your rankings will go. As your rankings climb, more and more people will see your content, as well as the links to your products or services.
In short, forget everything you know about shrewd business savvy. Think back to the lessons your mom and dad taught you. You know, the stuff about being generous and being kind to your neighbor. Ironically, that’s what sells.
