WYW Guide to SEO
As most people know, your written content is an important part of your website’s overall search engine optimization. However, there are a variety of topics involved in SEO aside from just the written words that go on your website, but all of these various aspects of SEO also have an effect on how your content is written and read by the search engines.
This guide is designed to provide you with information related to SEO in general as well as SEO in regard to on and offsite web content. We hope that this will help to answer some of the questions you may have in regard to SEO if you are a new website owner, as well as provide information for those who are just looking to learn more.
Search Engine Basics
Understanding Crawling and Indexing
Understanding How People Search
It’s Not Just About Google – Exploring How Other Search Engines Work and What’s Important to Them
Design & SEO
How Your Website Design Affects Your Content
How Your Website Design May Be Causing Google Panda Penalties
The Importance of Crawlable Link Structures
Why You Need a User-Friendly Website
How Search Engines Use Keywords to Store Information and Use Information to Return Search Results
Keyword Usage & Targeting
Understanding Long Tail Keywords
Keyword Research & Keyword Difficulty
Offsite & Onsite Content
Why On-Page Keyword Optimization is Important
Why Your Meta Tags are Important to SEO
What the Heck is Canonicalization and What Does It Mean to Me?
Understanding Duplicate Content and the Various Ways it Can Occur
What the Heck is a Scraper and Why are They Stealing My Content?
Crafting User-Friendly & Reader-Friendly Content
Understanding Different Types of Searches to Create Better Content
The Importance of Remaining Trustworthy and the Role of Your Content Plays
Choosing the Best Article Writing Service
What’s the Difference between Web Content and Articles?
Five Reasons Why Search Engines Love On-Site Content
The Basics of Writing for the Web
Subheads, Bullets and Numbers – Oh My!
Choosing the Right Writing Style for Your Website or Blog
Boost Your Content with Relevant Links
Give, Give and Give Some More – In Your Content
Backlinks
How Search Engines Use Backlinks to Determine a Website’s Importance/Popularity
Signals Search Engines Use to Determine Website Importance/Popularity
How to Create Backlinks for Your Website
Why Buying Links is Looked Down Upon by the Search Engines
The Importance of Including Links as Anchor Text
Stop the Spam Comments – In Fact, Don’t Even Start
SEO Mythbusting
PPC Does Not Increase Your Organic Results
Keyword Stuffing & Keyword Density Do Not Improve Organic Results
Reciprocal Linking is a Thing of the Past
Press Releases
